AI

Optimising Your Website for AI – Why You Don't Need an Agency

June 25, 2026 · 2 min read · by Schoeberli AI

Search engines and AI assistants increasingly read websites not just to show links, but to formulate answers directly. Google has published an official guide on this. Suddenly many IT firms are marketing "AI optimisation" as a new, expensive service. The remarkable thing: most of these points an AI like Claude can analyse and implement itself.

What matters according to Google

The guide is less mysterious than it sounds. The key points:

  • Visible text, not just images and scripts. Content must be in the HTML, not loaded only via JavaScript – otherwise the AI sees an empty page.
  • A clear structure with sensible headings, titles and meta descriptions, so the context is unambiguous.
  • Structured data (Schema.org / JSON-LD) that describe content in a machine-readable way – articles, products or contact details.
  • Crawler access: robots.txt and server settings must not lock out the relevant AI bots.
  • Clear, stable content: one statement per section, no contradictions, up to date.

Why this doesn't need an expensive project

These tasks are text work – exactly what a language AI does best. It doesn't have to guess what Google means; it knows the guide. It reads your page, compares it with the recommendations and suggests concrete changes – often including the finished code.

Analysis, recommendation and implementation in one step – instead of a quote, a workshop and an invoice.

How to do it with Claude.ai in a few minutes

  1. Open claude.ai and give it the address of your website.
  2. Ask for an analysis, for example: "Check this page against Google's AI optimisation guide and list the most important weaknesses."
  3. Get the concrete fixes – such as ready-made meta tags or a JSON-LD snippet to insert.
  4. Hand these suggestions to whoever maintains your site – or let Claude adapt the code directly.

That way a seemingly large IT project turns into a few targeted edits. This is exactly how we maintain this website, too.

Would you like to know how AI helps you concretely in everyday life? Talk to us.